The second largest city in Britain at the start of the eighteen century made wealthy by wool, Norwich, with a population of 30,000, was a city of spinners, wool-combers and weavers.
The principal product was worsted cloth. To this were added worsted made of wool and silk to make it softer and so offer competition to Indian cashmere, and later wool and cotton worsted. Norwich won business from Exeter through its lower wages, but then Yorkshire won over Norwich for the same reason. By the end of the century Norwich was dependent upon export sales via the East India company and, when these ceased in the early nineteenth century, Norwich's wool workers were destitute. They had long resisted mechanisation but eventually relented. The trade did revive but never to its former level. In 1961, there were 10,000 employed in the clothing trade around about the same number as in shoe making.
In 1800, there had been cordwainers making shoes and boots in the city for decades, but wool had always been the dominant trade. With wool's decline and increased demand for shoes from London, the colonies and the growing industrial towns, Norwich began its journey to become a centre of shoemaking, particularly for women. The earliest recorded shoe manufacturer was James Southall & Co in 1792. In terms of other activity, Gurney's Bank (later part of Barclays) was founded 1775 and Hills and Underwood vinegar maker in 1762.
In 1846 Norwich became the last major city to be connected to the growing railway net work. This facilitated further growth in shoe making, with Norwich becoming, so Frank Meeres suggests in his A History of Norwich, the fourth largest shoe city in Britain. Norvic shoes was a celebrated brand for women's footwear and one of the first to embrace advertising. This company, formed by the older Howlett and White, made many thousand of boots and shoes for the armed forces in both world wars. One Norvic speciality was sports shoes including running spikes.
The commercial strength of Norwich was in the diversity of its industry. Boulton and Paul manufactured all manner of product from wood including aircraft, at one time employing 1,300. Jewson Timber Merchants were founded in Norwich. Barnard, Bishop and Barnard invented a machine for making wire netting which sold all over the world. The company later became part of Tinsley Wire of Sheffield. Laurence, Scott and Electromotors embraced electricity and made dynamos and electric motors with a workforce at one time of 3,500. The company still manufactures in the city but was bought by the Austrian ATB in 2007 and now is financed by the Chinese Wolong. Coleman's mustard business was founded in 1804 and by 1900 had 2,000 employees. Coleman merged with the Recketts of Hull in 1938. As I told in my blog on Halifax, Mackintosh bought the Norwich chocolate maker, AJ Caley. Elsewhere the Norwich Union insurance company was founded in 1806. HMSO moved to Norwich in 1968 but closed in 1996. The publisher Jarrold moved to Norwich in 1823 and still publishes from the city.
Further reading
Frank Meers, A History of Norwich (Stroud: Phillimore, 1998)
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