In a sense this is a story about the most simple manufacturing process, the turning of apples into cider. Yet it draws in strands of the commercial world which are common to a great many manufacturing businesses.
Apples grow well in a number of areas of the country and from early times local people have found the benefit of extracting their juice and allowing it to ferment. Being a simple industry, anyone can do it - to a degree. It is also a local industry with lovers of cider fiercely loyal to the taste of the apples they know. The same is true of breweries, except that cider can be made on a very small scale.
R.W. Holder traces the story of Taunton cider back to the Rectors of Heathfield in the early nineteenth century. Rural areas were suffering in what became known as the hungry forties, but land owners generally escaped and it was the poor who suffered. A Rector was in sense a land owner since he lived off the rents of the Glebe and the proceeds of the Tithe. The Rector of Heathfield lived in cider country and was in the financial position to exploit his product and he did so by supplying the rich and famous.
As was the case in many places it was the railway that unleashed the business of Taunton which was not served by decent roads nor by easily navigable rivers. Railways, the GWR, proved ideal to transport hogsheads of cider to London and all parts of the country. The railways also expanded the market for local food producers and Holder tells the story of Mrs Langdon who built a business supplying eggs, chicken and rabbit to the London market.
The Taunton cider business grew by building relationships with brewers and their tied houses. Slowly the number of brewers increased each having a shareholding in Taunton Cider. Mrs Langdon's business, now run by her sons, recognised the role of logistics in their business and realised that they were at heart hauliers and could compete well with the stuck-in-the-mud railways. Langdons grew and Taunton grew and eventually the former was transporting the cider of the latter in large quantities.
The cider market was tough. H.P. Bulmer of Hereford was in the lead, with also Whiteways of Whimple in Devon and Gaymers of Attleborough in Norfolk close behind. The drinks market was also changing. Britvic of Chelmsford and Showerings of Shepton Mallet were transforming the image of the drink. With this background Taunton Cider was sold first to management, then floated on the London Stock Exchange until it became part of Matthew Clark plc and in turn C&C (Cantrell and Cochrane) founded in Belfast but then based in Dublin. C&C already owned Gaymers and Matthew Clark the Irish firm of Magners. The original Taunton Cider moved production elsewhere, but Heritage Cider has taken its place in the town.
Further readings:
R.W. Holder, Taunton Cider and Langdons - a West Country Story of Industrial Development (Midsummer Norton: Bookcraft, 2000)
I wanted to explore British manufacturing history geographically, having looked at it chronologically and by sector in my books How Britain Shaped the Manufacturing World and Vehicles to Vaccines.
Follow this link to a list of the places I have explored to date.
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